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Traits Driving Small Business Growth

5 Trends Making an Impact

How high-performing businesses are navigating change and setting the pace.


Small businesses across the Asia-Pacific region had a standout year in 2024, rebounding strongly from pandemic pressures. While the economic environment remains challenging, a select group of high-growth businesses are charting a confident course into 2025.


Based on insights from CPA Australia’s Asia-Pacific Small Business Survey 2024–25, here are five powerful strategies separating high-growth businesses from the pack.


1. Digital-First, Customer-Centric

Top performers are deeply invested in ecommerce, driving more than 10% of sales online. They embrace modern payment options like Apple Pay and “buy now, pay later”, and use social media not only for promotion but to also monitor competitors, engage with customers and attract talent.


2. Relentless Innovation

Over half of high-growth businesses plan to launch new products or services in 2025. Innovation also means refining existing systems and processes. A review of operations often reveals opportunities for meaningful change.


3. Tech Investment and Risk Management

High-growth businesses are more likely to adopt AI, cloud platforms and mobile apps significantly boosting productivity. But they also acknowledge the risks, investing in cybersecurity and proactively seeking IT advice to protect operations.


4. Looking Beyond Borders

Export ambitions are back. Nearly 30% of high-growth businesses say entering new overseas markets positively influenced performance. Digital platforms are proving key to expansion.


5. Seeking the Right Advice

Growth businesses don’t go it alone. They turn to financial accountants, business consultants and IT specialists to guide strategy. Just 5% of high-growth businesses had not sought any external advice in the last year compared with much higher figures among lower-growth peers.


Want to explore how your business measures up? Contact our Strategy360 Team for a business strategy session focused on digital innovation, operational improvements and sustainable growth.


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